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POLICY 59

Downtown: Strengthen downtown’s position as a regional commercial, cultural and entertainment center that serves residents, employees, and visitors.

Downtown Minneapolis continues to attract and retain companies, employees, residents, commercial options and regional destinations. This growth can be attributed to a variety of investments, but ultimately downtown offers an experience and a bundle of goods and services that give it a competitive advantage over other areas in the region. This doesn’t mean the City can be complacent with downtown’s current successes and not continue to make improvements. The City needs to help strengthen downtown’s competitive advantage and provide additional attention and support to areas where it’s challenged.

ACTION STEPS

The City will seek to accomplish the following action steps to strengthen downtown’s position as a regional commercial, cultural and entertainment center that serves residents, employees, and visitors.

  1. Promote the growth and retention of businesses and office space downtown.
  2. Encourage the recruitment and retention of retailers in downtown that help office workers and residents fulfill daily needs.
  3. Continue to support a growing residential population downtown.
  4. Encourage and pursue opportunities to expand publicly accessible green space downtown.
  5. Continue to support a variety of institutional uses downtown that serve students, visitors, employees and residents.
  6. Promote public safety strategies downtown.
  7. Support downtown as a unique regional destination for tourism with activities during the day, evening and weekends.
  8. Connect the tourism assets downtown with physical pathways and markers.
  9. Continue to support tourist and other organizations in their promotion of downtown and the entire city.
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