Close notification CLOSE

The revised draft of Minneapolis 2040 was released in Fall 2018 for consideration by the Planning Commission and City Council.  Read more about how to comment on the revised draft plan.

NOTE CONTENT CHANGES: In response to public input, the proposed content of this policy has changed since its original draft publication on March 22, 2018. To hide or view the mark-ups click the link below.

Artists and Creative Workers: Provide Engage artists and creative workers with the resources and opportunities to thrive. in the City enterprise and support their capacity to earn revenue.

The 2015 Minneapolis Creative Index report noted that creative sales contributed $4.5 Billion into Minneapolis’ economy--nearly eight times the size of Minneapolis’ sports sector revenues.  Creative jobs in Minneapolis have grown by 10.4% since 2006 and are represented in 72 different industries. The city is home to 26% of the region’s creative workforce and responsible for 50% of the region’s creative revenues. These facts demonstrate the importance of supporting the growth and sustainability of the creative sector to maintaining Minneapolis’ economic competitiveness.

The city experienced 5.1% job growth in the creative sector between 2014 and 2016. Regionally, creative jobs have grown by 14.4% since 2006. The creative This growing sector of the overall knowledge economy is unique. Artists and creative individuals workers frequently generate their income by combining contracted opportunities in the private for-profit sector with grant opportunities in the public and nonprofit sectors.  Nonprofit organizations and Small creative businesses also straddle these two worlds, combining for profit and nonprofit revenue streams in order to operate. 

While the creative sector is cited as an important factor in promoting the city as a destination on a national and global scale, sustainability and growth in this sector face particular challenges. Small creative businesses often Artists, creative entrepreneurs, and organizationsdo not see themselves as small businesses or fit in traditional small business models. They are often configured differently in terms of their labor force and capital infrastructure and space needs.  To sustain the creative sector the resources that support small businesses need to be tailored and targeted to their unique circumstance and needs.      

Racial and gender disparities that persist in Minneapolis’ economy also persist in the creative sector economy among creative workersPeople of color make up a lower percentage of workers in creative occupations compared to all metropolitan area workers--nine percent versus fourteen. Compared nationally, people of color make of 17 percent of the creative workers and 26 percent of all workers nationwide. Work is needed to ensure Minneapolis’ successful creative sector and economy can create opportunity for people of color.The 2018 Minneapolis Creative Vitality Index shows that in the region only 7-9% of jobs in the top-earning creative job types are held by people of of color, and women are making very limited progress in gaining parity in many creative job types. Community input for this plan emphasized the need to engage artists of color and indigenous artists in providing training and mentoring as a means of addressing these disparities.


The City will seek to accomplish the following action steps to Provide Engage artists and creative workers with the resources and opportunities to thrive. in the City enterprise and support their capacity to earn revenue.

  1. Make City programs for new and small businesses available to artists and creative entrepreneurs, particularly emerging artists, artists of color and indigenous artists, and women.
  2. Engage people artistsof color , indigenous artists, and arts and cultural organizations in providing training and mentorship.
  3. Provide artists and creative workers with competitive compensation.
  4. Encourage government partners to engage artists and creative workers and provide them with appropriate support and compensation.
  5. Strengthen the capacity ofProvide opportunities for artists and other creative entrepreneurs to earn revenue.
  6. Focus on highlighting local talent.
  7. Engage artists and creative workers in City projects, training, planning, research, development, and community engagement.
  8. Provide opportunities for artists and other creative entrepreneurs to sell their work and engage the community. *
  9. Cultivate places where young people of color can engage in hands-on learning from people who look like them. *
  10. Partner with and enhance the capacity of arts and cultural service organizations to support creative workers. *
  11. Raise awareness about the field’s inequities and push the field to value greater diversity and inclusion.
  12. Provide training to and build the capacity of emerging artists. *
  13. Focus on artists of color through public art, business training, affordable housing, and professional development. *

*This action step was moved or removed in response to comments received or for clarification purposes.

« Back to top