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On December 7, 2018, the Minneapolis City Council directed staff to submit a final draft of Minneapolis 2040 to the Metropolitan Council for their review. This final draft is available in PDF form while staff works to update the interactive website to reflect all of the changes adopted by the City Council.

POLICY 30

Emphasize the Value of Minneapolis' Arts and Culture: Support the creative economy, cultural organizations, and the city's quality of life by raising awareness of and  promoting the value of local arts and culture.

Creative sales make up almost 6% of all industry sales in the city. The fact that for profit creative sales contributed $5.1 billion into Minneapolis' economy--nearly 9.2 times the size of Minneapolis' sports sector revenues--is a well kept secret, as is the nonprofit arts and culture sector's contribution of $346 million to the city's economy. The city's youth, residents, businesses, and philanthropists need to gain a better understanding of the role the arts and culture play in the city's economy and livability. During the community input process for this plan, many communicated the need to build on the potential of the City's artistic and creative workforce by supporting its continued expansion and by engaging and developing the passion and experience of the city's students and youth.

ACTION STEPS

The City will seek to accomplish the following action steps to support the creative economy, cultural organizations, and the city's quality of life by raising awareness of and  promoting the value of local arts and culture.

  1. Build awareness among residents and youth about the value of the arts to the city's economy and livability.
  2. Create access to opportunities for young people, particularly youth of color and indigenous youth, to pursue arts careers through arts education efforts, apprenticeships, and mentorships.
  3. Research and promote the strength and diversity of local artists, creative entrepreneurs, and arts and cultural organizations in the vibrant downtown area and the city's diverse neighborhoods and corridors.
  4. Partner with the public and private sectors to promote, support, and engage creative organizations and artists.
  5. Partner with the private sector to promote the city's vibrant arts and culture scene as a means of attracting and retaining skilled workers.
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